The world-renowned journal of the world publishing community, LOGOS, will feature an article by Semantico in its next issue.
LOGOS is a scholarly journal published quarterly since 1990. It provides a communication platform for those in scholarly publishing and features a wide range of articles from global contributors.
The soon-to-be-published article was the result of the second Semantico Symposium, held in late 2011 to discuss the impact of social media on publishers and information providers. An invited audience of publishing industry leaders from organisations including Bloomsbury, CABI, CourseSmart, Harper Collins, Informa, ITHAKA and the Royal Society of Chemistry, debated the issues under Chatham House rules, covering the following three themes:
- Trends and drivers
- Disruptive effects
- Strategy options
The article has already formed the basis for three Semantico blog posts, and the final submission for LOGOS will focus on the potential disruption caused by social media and how innovation and adaptation are key for commercial success and survival.