Wiley-Blackwell and Semantico launch online medicines guide

Wiley-Blackwell has launched The UCL Hospitals Injectable Medicines Administration Guide Online in partnership with Semantico Limited, a leading provider of services and technology for online publishing. This essential resource for nurses and healthcare professionals provides online access to the key information and advice needed for the safe and effective administration of many injectable medicines.

The site is powered by the Semantico Information Publishing Platform (SIPP). Using SIPP, publishers can create their own microsites which will appear very different at the user interface.

SIPP allows the guide to be marketed separately from Wiley InterScience, allowing it to address its niche market in a direct way, while retaining the functionality of a much larger online offering. Users will experience powerful searching and browsing capabilities and an easy-to-navigate site that gives them the vital information they need.

Richard Padley, Managing Director, Semantico, said:
‘We’re pleased to be able to offer Wiley-Blackwell the flexibility to create varied sites in highly specialised areas such as this. The creation of micro-sites is an approach that is being increasingly adopted by our clients, using SIPP, to maintain user comfort and loyalty when bringing specialised titles online.’

Dr Jon Walmsley, Managing Director (Professional), Wiley-Blackwell said:
“Delivery of up-to-date information for the safe administration of injectable medicines is essential in the modern healthcare setting. The UCLH guide is designed to display complex information in a clear and concise manner. The easy-to-navigate format means healthcare professionals can quickly access the information they need at the point-of-care, facilitating professional decision making and promoting patient safety. Wiley-Blackwell is delighted to be supporting this project.”