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	<title>Semantico &#187; Publishing business models</title>
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	<link>http://www.semantico.com</link>
	<description>Transforming digital publishing</description>
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		<title>A taxonomy of social media? Forget it.</title>
		<link>http://www.semantico.com/2011/11/a-taxonomy-of-social-media-forget-it/</link>
		<comments>http://www.semantico.com/2011/11/a-taxonomy-of-social-media-forget-it/#comments</comments>
		<pubDate>Tue, 01 Nov 2011 10:40:28 +0000</pubDate>
		<dc:creator>John Helmer</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[e-reading]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Publishing Market]]></category>
		<category><![CDATA[Publishing business models]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.semantico.com/?p=8134</guid>
		<description><![CDATA[When I was preparing a couple of articles on social media for this blog earlier in the year, I had a quick scoot around Google to see if I could find a taxonomy of social media. I hadn&#8217;t realised it would be such a big ask. It seemed, to me at least, a fairly reasonable request. [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>How disruptive is social media for publishers?</title>
		<link>http://www.semantico.com/2011/09/how-disruptive-is-social-media-for-publishers/</link>
		<comments>http://www.semantico.com/2011/09/how-disruptive-is-social-media-for-publishers/#comments</comments>
		<pubDate>Tue, 06 Sep 2011 13:31:52 +0000</pubDate>
		<dc:creator>John Helmer</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[e-reading]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Publishing Market]]></category>
		<category><![CDATA[Publishing business models]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.semantico.com/?p=2602</guid>
		<description><![CDATA[Social media is widely felt to be a disruptive technology &#8211; which is to say, a technology that alters a market in unexpected and not very predictable ways and one that has particular implications for publishing. However, a truthful answer to the question posed in our title if we take it to mean &#8216;how disruptive [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>I&#8217;m getting mad (with Marshall McLuhan)</title>
		<link>http://www.semantico.com/2011/08/im-getting-mad-with-marshall-mcluhan/</link>
		<comments>http://www.semantico.com/2011/08/im-getting-mad-with-marshall-mcluhan/#comments</comments>
		<pubDate>Tue, 16 Aug 2011 12:20:32 +0000</pubDate>
		<dc:creator>Rob Yates</dc:creator>
				<category><![CDATA[Access and identity management]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[e-books]]></category>
		<category><![CDATA[e-learning]]></category>
		<category><![CDATA[e-reading]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Publishing Market]]></category>
		<category><![CDATA[Publishing business models]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.semantico.com/?p=2578</guid>
		<description><![CDATA[I would imagine that Understanding Media (1964) is surely one of those books – like Hawking's A Brief History of Time and Klein's No Logo – owned by many yet read by few. Great then, on the occasion of McLuhan's centenary to be able to remind oneself of his ideas <a href="http://marshallmcluhanspeaks.com/">online</a> over a sandwich.

Through Tom Wolfe's excellent<a href="http://marshallmcluhanspeaks.com/introduction/"> introduction</a> I learned of the influence on McLuhan of catholic mystic Teilhard de Chardin. Now, in writing this, I thought it'd be useful to link through to the excellent entry on de Chardin (who shaped the religious and intellectual outlook many a mid-century catholic intellectual including Belloc, Chesterton and Auden amongst others) in the ODNB. But if I did that, the majority would end up <a href="http://www.oxforddnb.com/">here</a>, on a page so utterly dreadful that it is to user experience what <a href="http://www.fatburger.com/">Fat Burger</a> is to healthy eating. Instead I have few choices but to direct you to <a href="http://en.wikipedia.org/wiki/Pierre_Teilhard_de_Chardin">here</a>. More depressingly, and completely unsurprisingly, if you Google 'de Chardin' the first result is from Wikipedia and you give up long, long before you find a scholarly hit in the results.]]></description>
		<wfw:commentRss>http://www.semantico.com/2011/08/im-getting-mad-with-marshall-mcluhan/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Will e-reading make us stupid?</title>
		<link>http://www.semantico.com/2011/08/will-e-reading-make-us-stupid/</link>
		<comments>http://www.semantico.com/2011/08/will-e-reading-make-us-stupid/#comments</comments>
		<pubDate>Fri, 05 Aug 2011 11:09:09 +0000</pubDate>
		<dc:creator>John Helmer</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[e-books]]></category>
		<category><![CDATA[e-reading]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Online Publishing Market]]></category>
		<category><![CDATA[Publishing business models]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.semantico.com/?p=2524</guid>
		<description><![CDATA[A recent Gartner report marked a minor milestone for e-reading. Apparently, time spent reading on screen is now almost equal to the time spent reading printed paper text. And this apparent vote in favour of digital by readers is not only quantitative but also qualitative: 'The huge majority of tablet and iPad users say they find screen reading either easier than reading printed text (52%) or about the same (42%)'.]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Should publishers care about social media?</title>
		<link>http://www.semantico.com/2011/07/should-publishers-care-about-social-media/</link>
		<comments>http://www.semantico.com/2011/07/should-publishers-care-about-social-media/#comments</comments>
		<pubDate>Wed, 13 Jul 2011 13:34:27 +0000</pubDate>
		<dc:creator>John Helmer</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Publishing Market]]></category>
		<category><![CDATA[Publishing business models]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.semantico.com/?p=2486</guid>
		<description><![CDATA[99.5% of social media experts are clowns, according to Gary Vaynerchuk (a bit of a social media expert himself) interviewed on TechCrunch. As someone who lives in Brighton, with its thriving new media community and unfortunate penchant for trendophilia, I have to confess that his statement has a ring of truth about it. I have [...]]]></description>
		<wfw:commentRss>http://www.semantico.com/2011/07/should-publishers-care-about-social-media/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Time to get paranoid about Android?</title>
		<link>http://www.semantico.com/2011/05/time-to-get-paranoid-about-android/</link>
		<comments>http://www.semantico.com/2011/05/time-to-get-paranoid-about-android/#comments</comments>
		<pubDate>Tue, 31 May 2011 08:40:29 +0000</pubDate>
		<dc:creator>John Helmer</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[e-books]]></category>
		<category><![CDATA[Information Architecture]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Online Publishing Market]]></category>
		<category><![CDATA[Publishing business models]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.semantico.com/?p=2420</guid>
		<description><![CDATA[Followers of this blog will have read quite a bit about Apple products for which we make no apologies. After all, Apple has been making most of the running in developing both the smartphone and the tablet computer as serious platforms for publisher content. Up to now, that is. Recent reports show Apple is facing [...]]]></description>
		<wfw:commentRss>http://www.semantico.com/2011/05/time-to-get-paranoid-about-android/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The IPL and the end of the web as we know it</title>
		<link>http://www.semantico.com/2011/05/the-ipl-and-the-end-of-the-web-as-we-know-it/</link>
		<comments>http://www.semantico.com/2011/05/the-ipl-and-the-end-of-the-web-as-we-know-it/#comments</comments>
		<pubDate>Wed, 04 May 2011 07:56:05 +0000</pubDate>
		<dc:creator>Rob Yates</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Information Architecture]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Publishing Market]]></category>
		<category><![CDATA[Publishing business models]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.semantico.com/?p=2394</guid>
		<description><![CDATA[Watching the Indian Premier League cricket the other evening (and loving how they have branded the language: a 6 is not a 6 any more but a &#8216;DLF maximum&#8217; and a half-century a &#8216;Citibank moment of success&#8217;) I was struck, in the numerous ad breaks, by the stream of brands that drive consumers straight to [...]]]></description>
		<wfw:commentRss>http://www.semantico.com/2011/05/the-ipl-and-the-end-of-the-web-as-we-know-it/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>With one bound, the publisher was free: social media to the rescue?</title>
		<link>http://www.semantico.com/2011/04/with-one-bound-the-publisher-was-free-social-media-to-the-rescue/</link>
		<comments>http://www.semantico.com/2011/04/with-one-bound-the-publisher-was-free-social-media-to-the-rescue/#comments</comments>
		<pubDate>Wed, 06 Apr 2011 08:39:50 +0000</pubDate>
		<dc:creator>John Helmer</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[e-books]]></category>
		<category><![CDATA[Online Publishing Market]]></category>
		<category><![CDATA[Publishing business models]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.semantico.com/?p=2360</guid>
		<description><![CDATA[A major irritant for publishers in recent times has been the emergence of new gatekeepers in their supply chain, principally Google, Amazon and Apple. Now help in derailing these tech behemoths seems at hand, albeit help from an unlikely quarter. Many forward thinkers in publishing see social media (e.g. Facebook, Twitter) as a way of [...]]]></description>
		<wfw:commentRss>http://www.semantico.com/2011/04/with-one-bound-the-publisher-was-free-social-media-to-the-rescue/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Content too dynamic to go native? Hybrid Apps might be the answer &#8230;</title>
		<link>http://www.semantico.com/2011/03/content-too-dynamic-to-go-native-hybrid-apps-might-be-the-answer/</link>
		<comments>http://www.semantico.com/2011/03/content-too-dynamic-to-go-native-hybrid-apps-might-be-the-answer/#comments</comments>
		<pubDate>Wed, 23 Mar 2011 12:47:45 +0000</pubDate>
		<dc:creator>Eoin Dunne</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[e-books]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Online Publishing Market]]></category>
		<category><![CDATA[Publishing business models]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.semantico.com/?p=2340</guid>
		<description><![CDATA[Things move quickly in the world of mobile content delivery. Less than a year ago it seemed that publishers faced two routes when it came to developing resources for users to access digitally through their PC, Mac, iPad or Android device: either they chose to go down the mobile-optimised website route (web apps) or they [...]]]></description>
		<wfw:commentRss>http://www.semantico.com/2011/03/content-too-dynamic-to-go-native-hybrid-apps-might-be-the-answer/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Fame in print &#8230;</title>
		<link>http://www.semantico.com/2011/02/fame-in-print/</link>
		<comments>http://www.semantico.com/2011/02/fame-in-print/#comments</comments>
		<pubDate>Mon, 28 Feb 2011 09:47:03 +0000</pubDate>
		<dc:creator>Megan Toogood</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[e-books]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Online Publishing Market]]></category>
		<category><![CDATA[Publishing business models]]></category>

		<guid isPermaLink="false">http://www.semantico.com/?p=2293</guid>
		<description><![CDATA[A report from the first Semantico Online Publishing Symposium can now be found in Logos, the journal of the world publishing community. If issue 21 has just hit your desk look out for Issues in Mobile and Cross-platform Content Delivery by John Helmer. We&#8217;re pleased the event generated some great discussion and we&#8217;ll be holding [...]]]></description>
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		<slash:comments>0</slash:comments>
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