You may have heard us say before at Semantico that the mobile internet could pass desktop internet access by as early as 2013 (Gartner). We believe it’s a stat worth flogging. Because as the mobile revolution draws on apace, it is beginning to transform the ways in which users access and consume published information quite radically. Geolocation is the latest way in which it is doing this.
Smartphone users will already have noted geolocation’s fine Italian hand. It’s why all your apps keep asking if they can use your location.
As a publisher, though, should you care unduly about this new feature of the landscape? We think you should, and in a series of posts we give five compelling reasons why.
Continue reading Five good reasons why publishers should care about geolocation
You may have heard us say before at Semantico that the mobile internet could pass desktop internet access by as early as 2013 (Gartner). We believe it’s a stat worth flogging. Because as the mobile revolution draws on apace, it is beginning to transform the ways in which users access and consume published information quite radically. Geolocation is the latest way in which it is doing this.
Smartphone users will already have noted geolocation’s fine Italian hand. It’s why all your apps keep asking if they can use your location.
As a publisher, though, should you care unduly about this new feature of the landscape? We think you should, and in a series of posts we give five compelling reasons why.
Continue reading 
What’s an LMS? Depends who you ask. If I’m talking to my online publishing friends it’s a Library Management System, but my e-learning friends think it’s something different altogether. Similar, but different. You can’t help noticing that people who work in closely related digital industries don’t seem to swap notes much before generating new TLA’s (that’s Three Letter Acronyms to you).