Five good reasons why publishers should care about geolocation

screengrab from iPhone of an app asking permission to use location data You may have heard us say before at Semantico that the mobile internet could pass desktop internet access by as early as 2013 (Gartner). We believe it’s a stat worth flogging. Because as the mobile revolution draws on apace, it is beginning to transform the ways in which users access and consume published information quite radically. Geolocation is the latest way in which it is doing this. Smartphone users will already have noted geolocation’s fine Italian hand. It’s why all your apps keep asking if they can use your location. As a publisher, though, should you care unduly about this new feature of the landscape? We think you should, and in a series of posts we give five compelling reasons why. Continue reading

Penguin opts for Apps

Following on from Richard Padley’s recent post on apps vs e-books, it has emerged that one publisher at least, Penguin Books, has made the choice. Up until now the battle has been pretty one-sided, with both Apple and Amazon releasing their e-Books using the no frills e-Pub format. However, Penguin has now planted its flag firmly in the ‘app’ camp; choosing a format which will enable them to embed audio, images and even animation and video into their e-book apps. ‘The definition of a book itself … is up for grabs,’ said CEO of Penguin Books, John Makinson. It’s a decisive move, but is it a wise one? Continue reading

Response to Online publishing, e-learning and knowledge management parts 1 & 2

Thanks for all the positive comments about these posts, and especially to Steve Weissman, who contributed this short summary, which has a pleasing conciseness I failed to achieve in the original pieces: ‘… KM is a business practice, e-learning a teaching (learning) technique, online publishing a distribution mechanism. The commonality? The underlying enabling technologies for each are largely the same.’

Online publishing, e-learning and knowledge management – Part 2

In my previous post on this subject I addressed the similarities and differences between the worlds of online publishing and knowledge management. In this post I’d like to talk a little about how the worlds of knowledge management and e-learning often collide, before discussing how both relate to online publishing. I recently helped to edit an article on unifying e-learning and knowledge management for a learning and communications company. The article addressed the silo problem within large organisations that divides the two disciplines of Knowledge Management (KM for short) and Training and stops them functioning in useful collaboration. Collaborating usefully is something which, on the face of it, these two disciplines ought to be able to do. After all, both have responsibilities in a similar area: i.e. in what an employee knows, and how that employee can be helped to do a particular job better by knowing new or different things. Continue reading

Online publishing and e-learning: divided by a common language?

Illustration: discussing apples and orangesWhat’s an LMS? Depends who you ask. If I’m talking to my online publishing friends it’s a Library Management System, but my e-learning friends think it’s something different altogether. Similar, but different. You can’t help noticing that people who work in closely related digital industries don’t seem to swap notes much before generating new TLA’s (that’s Three Letter Acronyms to you). Continue reading