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	<title>Semantico &#187; e-learning</title>
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	<link>http://www.semantico.com</link>
	<description>Transforming digital publishing</description>
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		<title>I&#8217;m getting mad (with Marshall McLuhan)</title>
		<link>http://www.semantico.com/2011/08/im-getting-mad-with-marshall-mcluhan/</link>
		<comments>http://www.semantico.com/2011/08/im-getting-mad-with-marshall-mcluhan/#comments</comments>
		<pubDate>Tue, 16 Aug 2011 12:20:32 +0000</pubDate>
		<dc:creator>Rob Yates</dc:creator>
				<category><![CDATA[Access and identity management]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[e-books]]></category>
		<category><![CDATA[e-learning]]></category>
		<category><![CDATA[e-reading]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Publishing Market]]></category>
		<category><![CDATA[Publishing business models]]></category>
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		<guid isPermaLink="false">http://www.semantico.com/?p=2578</guid>
		<description><![CDATA[I would imagine that Understanding Media (1964) is surely one of those books – like Hawking's A Brief History of Time and Klein's No Logo – owned by many yet read by few. Great then, on the occasion of McLuhan's centenary to be able to remind oneself of his ideas <a href="http://marshallmcluhanspeaks.com/">online</a> over a sandwich.

Through Tom Wolfe's excellent<a href="http://marshallmcluhanspeaks.com/introduction/"> introduction</a> I learned of the influence on McLuhan of catholic mystic Teilhard de Chardin. Now, in writing this, I thought it'd be useful to link through to the excellent entry on de Chardin (who shaped the religious and intellectual outlook many a mid-century catholic intellectual including Belloc, Chesterton and Auden amongst others) in the ODNB. But if I did that, the majority would end up <a href="http://www.oxforddnb.com/">here</a>, on a page so utterly dreadful that it is to user experience what <a href="http://www.fatburger.com/">Fat Burger</a> is to healthy eating. Instead I have few choices but to direct you to <a href="http://en.wikipedia.org/wiki/Pierre_Teilhard_de_Chardin">here</a>. More depressingly, and completely unsurprisingly, if you Google 'de Chardin' the first result is from Wikipedia and you give up long, long before you find a scholarly hit in the results.]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Five good reasons why publishers should care about geolocation 5</title>
		<link>http://www.semantico.com/2010/11/five-good-reasons-why-publishers-should-care-about-geolocation-5/</link>
		<comments>http://www.semantico.com/2010/11/five-good-reasons-why-publishers-should-care-about-geolocation-5/#comments</comments>
		<pubDate>Mon, 15 Nov 2010 10:54:28 +0000</pubDate>
		<dc:creator>John Helmer</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[e-books]]></category>
		<category><![CDATA[e-learning]]></category>
		<category><![CDATA[Information Architecture]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Online Publishing Market]]></category>
		<category><![CDATA[Publishing business models]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.semantico.com/?p=1909</guid>
		<description><![CDATA[The third in a series of posts on geolocation. For an introduction to the subject see the first post: Reason 1: Because of the opportunity Reason 2: Because of the threat Reason 3: Because it fulfills the ancient prophecy Reason 4: Because it brings back the social dimension of reading But now we draw things [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Five good reasons why publishers should care about geolocation 4</title>
		<link>http://www.semantico.com/2010/11/five-good-reasons-why-publishers-should-care-about-geolocation-4/</link>
		<comments>http://www.semantico.com/2010/11/five-good-reasons-why-publishers-should-care-about-geolocation-4/#comments</comments>
		<pubDate>Mon, 08 Nov 2010 11:33:11 +0000</pubDate>
		<dc:creator>John Helmer</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[e-books]]></category>
		<category><![CDATA[e-learning]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Online Publishing Market]]></category>
		<category><![CDATA[Publishing business models]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.semantico.com/?p=1906</guid>
		<description><![CDATA[The third in a series of posts on geolocation. For an introduction to the subject see the first post: Reason 1: Because of the opportunity Reason 2: Because of the threat Reason 3: Because it fulfills the ancient prophecy And now we explore&#8230; Reason 4: Because it brings back the social dimension of reading ‘When [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Five good reasons why publishers should care about geolocation 3</title>
		<link>http://www.semantico.com/2010/11/five-good-reasons-why-publishers-should-care-about-geolocation-3/</link>
		<comments>http://www.semantico.com/2010/11/five-good-reasons-why-publishers-should-care-about-geolocation-3/#comments</comments>
		<pubDate>Mon, 01 Nov 2010 12:16:51 +0000</pubDate>
		<dc:creator>John Helmer</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[e-books]]></category>
		<category><![CDATA[e-learning]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Online Publishing Market]]></category>
		<category><![CDATA[Publishing business models]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.semantico.com/?p=1902</guid>
		<description><![CDATA[The third in a series of posts on geolocation. For an introduction to the subject see the first post: Reason 1: Because of the opportunity Reason 2: Because of the threat We now move on to&#8230; Reason 3: Because it fulfills the ancient prophecy The emergence of geolocation as a significant factor in information delivery [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<item>
		<title>Five good reasons why publishers should care about geolocation 2</title>
		<link>http://www.semantico.com/2010/10/five-good-reasons-why-publishers-should-care-about-geolocation-2/</link>
		<comments>http://www.semantico.com/2010/10/five-good-reasons-why-publishers-should-care-about-geolocation-2/#comments</comments>
		<pubDate>Mon, 25 Oct 2010 09:58:26 +0000</pubDate>
		<dc:creator>John Helmer</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[e-books]]></category>
		<category><![CDATA[e-learning]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Online Publishing Market]]></category>
		<category><![CDATA[Publishing business models]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.semantico.com/?p=1895</guid>
		<description><![CDATA[The second in a series of posts on geolocation. For an introduction to the subject see the first post: Reason 1: Because of the opportunity But for now we move on to&#8230; Reason 2: Because of the threat At a recent dinner event I attended, Stephen Bourne of Cambridge University Press said that he expects the digital [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Five good reasons why publishers should care about geolocation</title>
		<link>http://www.semantico.com/2010/10/five-good-reasons-why-publishers-should-care-about-geolocation/</link>
		<comments>http://www.semantico.com/2010/10/five-good-reasons-why-publishers-should-care-about-geolocation/#comments</comments>
		<pubDate>Mon, 18 Oct 2010 10:05:57 +0000</pubDate>
		<dc:creator>John Helmer</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[e-books]]></category>
		<category><![CDATA[e-learning]]></category>
		<category><![CDATA[Information Architecture]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Online Publishing Market]]></category>
		<category><![CDATA[Publishing business models]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.semantico.com/?p=1841</guid>
		<description><![CDATA[You may have heard us say before at Semantico that the mobile internet could pass desktop internet access by as early as 2013 (Gartner). We believe it’s a stat worth flogging. Because as the mobile revolution draws on apace, it is beginning to transform the ways in which users access and consume published information quite [...]]]></description>
		<wfw:commentRss>http://www.semantico.com/2010/10/five-good-reasons-why-publishers-should-care-about-geolocation/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Penguin opts for Apps</title>
		<link>http://www.semantico.com/2010/03/penguin-opts-for-apps/</link>
		<comments>http://www.semantico.com/2010/03/penguin-opts-for-apps/#comments</comments>
		<pubDate>Wed, 24 Mar 2010 15:08:32 +0000</pubDate>
		<dc:creator>Alex Blackman</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[e-books]]></category>
		<category><![CDATA[e-learning]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Publishing business models]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.semantico.com/?p=1197</guid>
		<description><![CDATA[Following on from Richard Padley&#8217;s recent post on apps vs e-books, it has emerged that one publisher at least, Penguin Books, has made the choice. Up until now the battle has been pretty one-sided, with both Apple and Amazon releasing their e-Books using the no frills e-Pub format. However, Penguin has now planted its flag [...]]]></description>
		<wfw:commentRss>http://www.semantico.com/2010/03/penguin-opts-for-apps/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<item>
		<title>Response to Online publishing, e-learning and knowledge management parts 1 &amp; 2</title>
		<link>http://www.semantico.com/2009/12/response-to-online-publishing-e-learning-and-knowledge-management-parts-1-2/</link>
		<comments>http://www.semantico.com/2009/12/response-to-online-publishing-e-learning-and-knowledge-management-parts-1-2/#comments</comments>
		<pubDate>Wed, 23 Dec 2009 16:38:55 +0000</pubDate>
		<dc:creator>John Helmer</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[e-learning]]></category>
		<category><![CDATA[Online Publishing Market]]></category>
		<category><![CDATA[Publishing business models]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.semantico.com/?p=935</guid>
		<description><![CDATA[Thanks for all the positive comments about these posts, and especially to Steve Weissman, who contributed this short summary, which has a pleasing conciseness I failed to achieve in the original pieces: &#8216;… KM is a business practice, e-learning a teaching (learning) technique, online publishing a distribution mechanism. The commonality? The underlying enabling technologies for each [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Online publishing, e-learning and knowledge management – Part 2</title>
		<link>http://www.semantico.com/2009/12/online-publishing-e-learning-and-knowledge-management-%e2%80%93-part-2/</link>
		<comments>http://www.semantico.com/2009/12/online-publishing-e-learning-and-knowledge-management-%e2%80%93-part-2/#comments</comments>
		<pubDate>Thu, 17 Dec 2009 10:17:11 +0000</pubDate>
		<dc:creator>John Helmer</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[e-learning]]></category>
		<category><![CDATA[Online Publishing Market]]></category>
		<category><![CDATA[Publishing business models]]></category>
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		<guid isPermaLink="false">http://www.semantico.com/?p=888</guid>
		<description><![CDATA[The only thing holding us back from more convergence between e-learning, online publishing and knowledge management, is the lack of mutual understanding.]]></description>
		<wfw:commentRss>http://www.semantico.com/2009/12/online-publishing-e-learning-and-knowledge-management-%e2%80%93-part-2/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
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		<item>
		<title>Online publishing and e-learning: divided by a common language?</title>
		<link>http://www.semantico.com/2009/09/online-publishing-and-e-learning-divided-by-a-common-language/</link>
		<comments>http://www.semantico.com/2009/09/online-publishing-and-e-learning-divided-by-a-common-language/#comments</comments>
		<pubDate>Mon, 21 Sep 2009 07:46:46 +0000</pubDate>
		<dc:creator>John Helmer</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[e-learning]]></category>

		<guid isPermaLink="false">http://www.semantico.com/?p=587</guid>
		<description><![CDATA[What’s an LMS? Depends who you ask. If I&#8217;m talking to my online publishing friends it’s a Library Management System, but my e-learning friends think it&#8217;s something different altogether. Similar, but different. You can&#8217;t help noticing that people who work in closely related digital industries don&#8217;t seem to swap notes much before generating new TLA&#8217;s [...]]]></description>
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		<slash:comments>2</slash:comments>
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