An interesting discussion with a client this week who is a leading publisher in the field of STM, SOCS and HUMS. We have been working very productively with this client for some time now. They have a number of highly-regarded, online reference and journal products available to the academic community, delivered on Semantico’s Information Publishing Platform, SIPP. Recently, they have been using our platform to build microsites which enable them to optimise the value of their content and to showcase particular well-known publications within the wider context of their main offerings. These microsites benefit from cross-searchability, but each has its own look and feel. Quick and easy for the publisher to develop and bring to market, they can be deployed on the platform within a matter of hours, limiting the total outsourced development outlay to a matter of hundreds of pounds rather than thousands. For all of these reasons above, the facility to offer these microsites is highly-popular with the publisher in question; however it has also led them to ask if we aren’t ‘shooting ourselves in the foot’ with respect to potential lost development? It’s a fair question … Continue reading →