Things move quickly in the world of mobile content delivery. Less than a year ago it seemed that publishers faced two routes when it came to developing resources for users to access digitally through their PC, Mac, iPad or Android device: either they chose to go down the mobile-optimised website route (web apps) or they could develop an app (native apps). We outlined the pros and cons of these two approaches in one of our most popular blog pieces of 2010, Publisher choices for mobile delivery – apps vs websites. However, since then a third choice has emerged – and one that looks set to be the future for apps. Continue reading →