Our lovely new office walls at Semantico Towers are decorationally deficient. We need beauty in our workplace, but what to get – paintings, sculpture, wall graphics? The call has gone out for art and marketing has answered. It’s all too exciting …
Let’s start at the very beginning
Being a marketer, I set about the task with agency-style briskness and efficiency (!) by creating a list of criteria to help shape my thinking, hone my online searches and set a brief (of sorts):
- The art should reflect the company, the brand.
- The art should inspire, be easy on the eye, and have an element of longevity.
- Orange. Can I team with the theme of Pantone 021?
- Digital publishing for the academic and scholarly world: it’s what we do, but should this be represented in our artwork, and how?
- Work within budget as set.
It looks easy, but remember it’s not personal
I like a challenge, but this brief is harder than it looks. The chief reason is that selecting artwork is an act of self-expression.
The artwork we display says a lot about us. Artists express themselves through their imagination and creativity, and through the art we select, buy and place in our homes/places of work we do the same. Visual communication is a key element of Semantico’s offering and we want to reflect this in our work space and represent the spirit and personality of the company (and people) who inhabit it.
More than working on our corporate brochures, events, collateral etc, I found myself taking this task to heart. I’ve just got to remember that it’s not personal.
The story so far …
Here are some of my initial ideas. They come in a variety of media and include wallpaper, lighting and modern art classics. Most are out of budget and some are just plain quirky; but they’re all inspiring, and that’s what sparks creativity, ideas, laughter, discussion and even the odd heated debate (all of which are welcome at Semantico).
ps: The fat lady hasn’t sung just yet, so we’ll keep you posted as and when we finally choose something!