Surviving and thriving in the social web: 5 strategy tips for publishers

Report from the Semantico Digital Publishing Symposium on Publishing and the Social Web – Part Three

Publishers should place innovation at the heart of their digital enterprise and focus on core specializations and capabilities, among which curation is key. Social media can help them to connect and engage with customers, and collaboration may hold an answer to the problems of large-scale tech competitors/gatekeepers.

These are final findings from our three-part report on the second Semantico Symposium, held recently in London to discuss the impact of social media on publishers and information providers. An invited audience of publishing industry leaders debated the issues under Chatham House rules, covering the following three themes:

  • Trends and drivers
  • Disruptive effects
  • Strategy options

It was a stimulating event with a high calibre guest list, delegates attending from organisations including Bloomsbury, CABI, CourseSmart, Harper Collins, Informa, ITHAKA and the Royal Society of Chemistry. To do justice to the discussion, we’re reporting it over three blog posts. This post is on the theme of Strategy Options.

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