A major irritant for publishers in recent times has been the emergence of new gatekeepers in their supply chain, principally Google, Amazon and Apple.
Now help in derailing these tech behemoths seems at hand, albeit help from an unlikely quarter. Many forward thinkers in publishing see social media (e.g. Facebook, Twitter) as a way of bypassing the Glamazons of this world – offering an opportunity for publishers to forge a more direct relationship with the customer.
However, are publishers really ready to embrace this challenge? Do they possess the requisite skills, knowledge and abilities to grasp the opportunity offered by social networks such as Facebook?
Continue reading With one bound, the publisher was free: social media to the rescue?
A major irritant for publishers in recent times has been the emergence of new gatekeepers in their supply chain, principally Google, Amazon and Apple.
Now help in derailing these tech behemoths seems at hand, albeit help from an unlikely quarter. Many forward thinkers in publishing see social media (e.g. Facebook, Twitter) as a way of bypassing the Glamazons of this world – offering an opportunity for publishers to forge a more direct relationship with the customer.
However, are publishers really ready to embrace this challenge? Do they possess the requisite skills, knowledge and abilities to grasp the opportunity offered by social networks such as Facebook?
Continue reading