The roots of online publishing innovation

Report from the Semantico Online Publishing Symposium on Mobile and Cross-platform Delivery – Part Three

Publishers know they have to innovate to survive in the jungle of online publishing, with the big beasts of technology such as Amazon, Google and Apple all too willing and able, it seems, to disintermediate traditional publishers out of existence. But two conflicting models of innovation seem to present themselves. One is open, data-driven and responsive, the other more ‘walled garden’ and perhaps even hieratic in character. How should publishers decide which to follow? Continue reading

Seven steps to improving findability

Cartoon Man trying to find information in a bookMaking information searchable has never really been the point. Instead, our goal as online publishing specialists is to make our client’s information findable! After all it isn’t really the users’ fault if they can’t find relevant results. Even if they’re not using quite the right search terms or operators, it is our job to deliver them the most pertinent information in the right order, maximising the possibility that they will find the information they need. Search should be clairvoyant: like a magical librarian who somehow correctly guesses what it was you were looking for; offering it up within a fraction of a second, along with a wealth of additional filtering options and navigational possibilities. Continue reading

Why recycled journals systems don’t work for books and reference

Square peg in round holeMany publishers want to monetise their books and reference content by making these materials available online. And a common strategy to drive sales is to combine book and journal content within a single platform; synergies between different types of content should drive discovery and increase usage. Some publishers choose to adapt an existing off-the-shelf journals platform to meet their needs for consolidation. However there can be technical problems inherent in this approach. Continue reading

Look beyond your niche, says symposium on publishing for mobile

Report from the Semantico Online Publishing Symposium on Mobile and Cross-platform Delivery – Part Two

Publishers must widen their frame of reference in order fully to understand the change in business models that taking their content online might necessitate – looking beyond traditional pricing models and text formats within their particular field of publishing. This was one of the key finding of the inaugural Semantico Symposium, held recently in London to discuss implications of the shift to mobile for publishers and information providers. An invited audience of publishing industry leaders debated the issues under Chatham House rules, covering the following three themes: It was a stimulating event with a high calibre guest list, delegates attending from organisations including Oxford University Press, Nature Publishing Group, Macmillan Education, Wiley-Blackwell, CrossRef, CABI, BSI Group and the Institute of Engineering and Technology. To do justice to the discussion, we’re reporting it over three blog posts. This post is on the theme of business models. Continue reading