iPhone 4.0 launches in UK as O2 caps data downloads
Clearly not everybody knows about ‘The Apple Effect’. While I was taking this picture outside the O2 shop in Brighton, a bystander asked me what the queue was for. I told him it was for the new Apple iPhone 4.0, which is launched today in the UK. ‘So is that free or what?’ was his incredulous reply.
Er, no. There is no free lunch – not this year anyway – as George Osbourne, the UK Chancellor of the Exchequer was at pains to tell us this Tuesday, though perhaps not in so many words. In tune with the new spirit of austerity and restraint we also learned recently that O2 is putting a cap on data downloads, replacing its previous ‘unlimited’ data contracts, for all new and renewed iPhone contracts. Though the download limits are fairly generous, those eager early adopters queuing up for their new iPhone’s will be getting a marginally less good deal than iPhone users have enjoyed previously. Although they will of course enjoy a more richly-featured handset.
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