Following on from Richard Padley’s recent post on apps vs e-books, it has emerged that one publisher at least, Penguin Books, has made the choice. Up until now the battle has been pretty one-sided, with both Apple and Amazon releasing their e-Books using the no frills e-Pub format. However, Penguin has now planted its flag firmly in the ‘app’ camp; choosing a format which will enable them to embed audio, images and even animation and video into their e-book apps. ‘The definition of a book itself … is up for grabs,’ said CEO of Penguin Books, John Makinson. It’s a decisive move, but is it a wise one? Continue reading →