The Challenge of Online Identity: Part 2

FingerprintIn part one of this series of three posts I attempted to describe the authentication and identity management environment that currently exists within the information industry. Next I’d like to look a bit more closely at the areas of personalisation, usage metrics and usability. These are all areas that hold significant challenges for online identity; issues which have particular bearing on the Web 2.0 services we all accept now as an established feature of mainstream internet use. Continue reading

Search Engine Optimisation for Online Publishing

Search Engine Optimisation is a crucial part of any web strategy. Optimisation techniques involve helping search engines to accurately read and index the information on your site and deliver it to potential users through search results. The best techniques do this while with no impact on the user’s experience of the site. Here’s a review of the first steps on any SEO journey. Continue reading

The Challenge of Online Identity

FingerprintPublishers and information providers are in danger of cultivating a blind spot to one of the key issues currently inhibiting the growth of online information services: identity management. The web as it exists today suffers from the lack of a consistent way of managing identity. There are challenges in both identifying myself to the sites I visit and in identifying those sites myself. Without any standard mechanism to deal with this, web developers have devised an array of different and incompatible schemes to manage identity. This presents serious challenges, since authenticity and trust are critically important concerns for publishers and information providers. Continue reading