Facing a double whammy, publishers should box clever
Received wisdom is that in recessions businesses fall prey to ‘short-termism’, and that this is necessarily a bad thing. But the truth is that even the most far-sighted, deep-pocketed publisher will have a different orientation towards risk and investment in times like these.
With resources constrained and markets uncertain, greater business agility becomes not just a fashionable mantra but a necessary attribute for survival. That’s not the same thing as short-termism. It’s all about speed and flexibility. Continue reading
