An interesting discussion with a client this week who is a leading publisher in the field of STM, SOCS and HUMS. We have been working very productively with this client for some time now. They have a number of highly-regarded, online reference and journal products available to the academic community, delivered on Semantico’s Information Publishing Platform, SIPP. Recently, they have been using our platform to build microsites which enable them to optimise the value of their content and to showcase particular well-known publications within the wider context of their main offerings. These microsites benefit from cross-searchability, but each has its own look and feel. Quick and easy for the publisher to develop and bring to market, they can be deployed on the platform within a matter of hours, limiting the total outsourced development outlay to a matter of hundreds of pounds rather than thousands. For all of these reasons above, the facility to offer these microsites is highly-popular with the publisher in question; however it has also led them to ask if we aren’t ‘shooting ourselves in the foot’ with respect to potential lost development? It’s a fair question … Continue reading
Hurray! The 2009 edition of NetLife Research’s legendary Bad Usability Calendar is here.
A discussion the Semantico team had recently with David Worlock of Outsell highlighted areas of convergence between online publishing and e-learning, two worlds that have previously seemed oddly sealed off from each other. I go regularly to the Learning Technologies exhibition in January, where the great and the good of UK e-learning gather, and also to more publishing-focused shows such as Online Information and BETT – and I’m often struck by the lack of overlap both in exhibitors and attendees. What we’re looking at, in market terms, is two quite distinct industries; of very different scale (e-learning is much smaller), structured differently, and with their own dynamics – each possessing its own distinctive terminology, guru community and media universe. There ought to be more points of contact in the area of education; but in many ways this is where the differences are most marked. If I were to point to one philosophical sticking point that underlies this difference, it would concern an issue close to every publisher’s heart: the status of authoritative texts. Continue reading